The goal
A travel and lifestyle blog that had to earn its keep. Monetisation and reader engagement were part of the brief from the start, not something bolted on after the writing.
All projects
Case study · 2026
ExplorEdd
ExplorEdd is a travel and lifestyle blog platform built with monetization and reader engagement in mind — featuring affiliate promo code integrations and email-gated content. Built with PHP, Laravel, and MySQL.
Overview
How it came together.
The approach
Built with PHP, Laravel and MySQL, with affiliate promo code integrations and email-gated content — the two mechanisms that turn readers into a list and a list into revenue.
The result
Live at exploredd.com, publishing as a blog and working as a channel at the same time.
Showcase
A closer look.
Want something like ExplorEdd?
I can build you one shaped around your own business, from the first sketch to launch day.
- Design and build in one
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- Yours to own